New Market Opportunities Essay Example | Topics and Well Written Essays - 2000 words

New Market Opportunities - Essay Example The revenue of the Kellogg was 12,397 million Dollars during the year 2010. The revenue figures depicted a compound annual growth rate of 4% during the past five years ending at 2010. The figure below depicts the movement of revenue throughout the period from the year 2005 to 2010: Source: (Kellogg Company, 2011). Leadership Team The leadership team of Kellogg is headed by Chairman of the Board, James M. Jennes. John A. Bryant is the President and Chief Executive Officer of the company. Various Senior Vice Presidents and Vice Presidents operate under the Chairman and the President of the company. The various departments of the company are headed by the respective Senior Vice Presidents. Margaret Bath is the Senior Vice President of the Research, Quality and Technology Department. Mark R. Baynes is the Global Chief Marketing Officer and Kris Charles is the Vice President of the Global Communications and Philanthropy Department. An important department dealing with the sustainability i ssues of the company is headed by Dr. Celeste A. Clark. The Chief Financial Officer of Kellogg Company is Ronald L. Dissinger and the department of global human resource is overseen by Dennis Shuler (Kellogg Company, 2009). ... The pyramid below depicts the objectives of Kellogg: Source: (Kellogg Company, 2011). Business Ethics and Social Responsibility Kellogg aspires to develop a strong prospect for business and grow on a continuous basis with proper sustenance of business ethics towards the company’s stakeholders and primarily the environment. The company undertakes a number of projects aimed at the betterment of the society every year. For instance, during the year 2010, the company concentrated upon investments on charities in order to depict their objectives as a company dealing with processed food on a global basis (Kellogg Company, 2011). Product Mix The product mix of Kellogg is consisted of a number of varieties of products. By category, the products of the company are consisted of baking products, beverages, cereal, cones, cookies, crackers, fruit flavored snacks, snack bars, snacks, chips and party mixes, toaster pastries, vegetarian and waffles, pancakes and syrup (Kellogg NA Company, 20 11). The various products under each of the categories are available in innumerable number of brands offered by the company. Current Financial State The financial health of the company can be considered to be stable as the company has sustained its operating profit, sales and earnings per share throughout the last five years, while investing in various profitable business opportunities. Although the operating profit of the company declined during the year 2010 from that in the year 2009 (from $2001 million to $1990 million), the compounded annual growth rate (CAGR) during the past five years was 3%. Similarly, the earnings per share of the company also depicted a CAGR of 7 % (Kellogg Company, 2011). Part II: Technological Opportunities

Networking Infrastructure Essay Example | Topics and Well Written Essays - 3750 words

Networking Infrastructure - Essay Example iv) Not all communication channels preserve the order of messages sent to them. To deal with the possible loss of sequencing them, the protocol must make explicit provision for the receiver to allow the pieces to be put back together properly. v) Sometimes the process may be unable to accept long messages. This property leads to mechanisms for disassembling, transmitting, and then reassembling messages.(Computer networks- Andrew S. Tanenbaum) The above architecture consists of four areas: NC area (NCA), freely accessible area (FAA) for subscription purposes, protected provider's private area (PPA) for service-specific servers and global Internet (GI). These areas are physically separated and IP traffic between them is run over a router with enabled packet-filtering controlled by the LS (log in server). The client will be connected to UNIX based server (i.e. the Sunblade machine). Setting up a DHCP server enables the user to manage the addresses and other network information for client computers on the private network. With the DHCP configured on the network, a client computer can simply indicate that it wants to use DHCP and the DHCP server can provide it's IP address, network mask, DNS server, router and other information needed to get up and running on the network. With the DHCP, the user can simplify the initial network configuration that each client computer on the network needs to do. Later as the network evolves, the information can be easily updated, having changes automatically picked up clients when they restart their network interfaces. The minimum tools needed to set up DHCP server are: A firewall that allows requests for DHCP service. A configured /etc/dhcpd.conf file (For Sunblade machine) A running dhcp server daemon The DNS (Domain Name System) is essentially a distributed database that translates hostnames into IP addresses and IP addresses back to host names. The database also contains information related to each domain, such as how the domain is organized into zones, where to route mail for that domain and whom to contact with questions associated with the domain. To maintain the DNS server efficiently the following configuration tasks can be performed: Logging: The user can indicate what he wants to log and where log files reside. Remote server options: The user can set options for specific DNS servers to perform such tasks as blocking information from a bad server, setting encryption keys to use with a server or defining transfer methods. In the above model the DNS, DHCP, Win server, mail and FTP all have public IP addresses. 2. Network Address Translation allows a single device, such as a router, to act as agent between the Internet (or "public network") and a local (or "private") network. This means that only a single unique IP address is required to represent an entire group of computers to anything outside their network. The shortage of IP addresses is only one reason to use NAT. Two other good reasons